Equine Ad Design 101

A completed flyer, secured within a clear plastic sleeve with business cards attached.

The pears painting has taken a backseat to a marketing effort that I'm very excited to be helping with.
Parker Trace Farm is proudly offering for sale two Off The Track Thoroughbred horses, Robyn's Sapphire and Always On. Robyn's Sapphire, will be competing this weekend at the Thoroughbred Classic Horse Show, which is being held at the Kentucky Horse Park in Lexington, Kentucky.
The work for this sales campaign began yesterday with a photo shoot. Because Sapphire and Always On are both considered prospects for particular disciplines, the focus of the photo shoot was to present each horse in its best pose to capture an ideal conformation shot.
Conformation simply means the way the horse is put together. In other words, it's figure or physique. A good, current photo, taken from the side, can tell experienced horsemen and women a lot about a horse's fitness and suitability for a given job.
I'm starting with still photos for this campaign as it consists of flyers which will be posted at various points around the Kentucky Horse Park. The flyers feature the conformation shot of the horse, the horse's name, age, sex, discipline in which he or she shows the most promise and the asking price. In addition to specifics about each horse, the flyers also present Parker Trace Farm's logo, contact information and a QR code that links interested parties to the "Feature Presentation" page of kcorneliusimagesandmarketing.com. And that's still not all! Just in case there are horse buyers that don't have smart phones, each flyer will have an attached pocket holding business cards printed up specifically for each horse.
Robyn's Sapphire leaves home for the show today, so my next step will be meeting her and the seller at the Kentucky Horse Park, posting the flyers and taking more photos and video of Sapphire as she's being ridden. Then the video will be posted to the Feature Presentation page as well.
Here's to a successful sale for Parker Trace Farm and a fabulous home and new life for Sapphire and Always On!

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