Every advertisement for a product or service is a campaign. It can be a simple, one-time classified ad, or a big budget, multi-media channel project. The success of your campaign doesn't depend on how much you spend. It depends on how well you execute your plan.
A successful campaign should:
*Promote your product or service in front of the correct audience.
*Accurately describe the product or service in as much detail as space allows.
*Include contact information.
*Be backed by polite, professional customer service.
Make it easy for your audience to access information. Be willing to promote your product or service by politely respond to all requests for information immediately, or as soon as possible. Reach out to referrals.
I promise all of the above to my clients.
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