On Advertising and Color

I placed my first ad promoting K. Cornelius Images and Marketing. It's a simple, free ad, but it counts! I am focused on creating the best, most cost effective marketing program possible and there are many free and nearly-free media solutions available.

As an example: My rounds today included stops at local tack shops to pin horse sales flyers to the stores' bulletin boards. Something like this doesn't take much time and only costs a few dollars for paper and ink to print the flyers.

Sales flyers do need to look good, and this is where color is important. If using a professionally produced logo, its colors must be consistent throughout the advertising campaign. If advertising a horse, the photographic reproductions need to accurately reflect what color the horse is. It wouldn't do for a sparkling grey to be sporting a green tint or a blood bay looking like Merlot. If I can't get a good color reproduction on my own printer, I will head to an office services location to utilize the professional machines. These machines do a great job and provide an effective solution for many types of jobs.